According to a market study realized by Norvegian Council and Kantar TNS, seafood products are discerners "healthy" and "sustainable." 

The magazine "SNACKING" decided to realise this focus over young french people. They find that they are the main consumers of seafood products in France. It could be because the olders had 86 fish meals in 2013 but only 69 in 2017. Meanwhille, the "Millenials" increased their consumption from 58 to 72 meals. More information : https://www.snacking.fr/news-3925-Les-Millennials-francais-accrocs-aux-produits-de-la-mer.php